Saoirse Kettering
Senior Product Designer | B2B SaaS | Lifted onboarding activation 28%
- Austin, TX
- saoirse.kettering@example.com
- +1 (512) 555-0173
- linkedin.com/in/your-name
Summary
Senior product designer with eight years shipping end-to-end flows for B2B SaaS platforms. Owns onboarding and core workflow design for a product serving 40,000 daily users, pairing weekly research with a Figma design system adopted across 6 squads.
Work Experience
Senior Product Designer
Aug 2021 – Present
Brightledger · Austin, TX
- Redesigned the onboarding flow for a B2B SaaS platform with 40,000 daily users, lifting 7-day activation from 41% to 69% within two quarters.
- Built and shipped a Figma design system adopted by 6 product squads, cutting design-to-handoff time 45% and reducing UI inconsistencies flagged in QA by 60%.
- Led usability testing across 32 sessions on the reporting workflow, raising task-completion rate from 58% to 91% and cutting support tickets 24%.
Product Designer
Sep 2018 – Jul 2021
Cartograph Labs · Austin, TX
- Designed a self-serve checkout redesign that increased trial-to-paid conversion 19% across 12,000 monthly signups.
- Prototyped and A/B tested 14 dashboard variants, improving weekly active usage of the analytics module from 22% to 48%.
- Partnered with 4 engineers to ship an accessibility overhaul, bringing core flows to WCAG 2.1 AA and clearing 80+ audit issues.
UX Designer
Jun 2016 – Aug 2018
Northwind Studio · Dallas, TX
- Researched and redesigned the mobile booking flow for a travel app, reducing drop-off at the payment step by 31%.
- Created the studio's first component library in Sketch, speeding up new-screen design by 35% across a team of 5 designers.
Education
Bachelor of Fine Arts, Graphic Design
2012 – 2016
University of Texas at Austin
Skills
Core competencies
- Product Design
- Design Systems
- User Research
Tools & Technical
- Figma
- FigJam
- Prototyping
- Design Tokens
- HTML/CSS
- Maze
Soft Skills
- Cross-Functional Collaboration
- Stakeholder Alignment
- Design Critique
- Mentorship
Certifications
- Nielsen Norman Group UX Certification · Nielsen Norman Group, 2020
- Google UX Design Professional Certificate · Google, 2021
Languages
- English · Native
- Spanish · Professional working proficiency