Leila Haddad
Business Development Manager | Channel & Integration Partnerships | Partner pipeline 8% to 34% of new business
- Detroit, MI
- leila.haddad@example.com
- +1 (313) 555-0105
- linkedin.com/in/your-name
Summary
Business development manager for a fleet telematics company, building channel, referral and integration partnerships across North America. Signed and tiered 14 partners in three years, growing partner-sourced pipeline from 8% to 34% of new business. Structures referral and resale agreements, runs joint business plans and partners with product on integrations. Previously opened the Great Lakes region for a staffing firm.
Work Experience
Business Development Manager
Jan 2022 – Present
Corktown Fleet Telematics · Detroit, MI
- Signed 14 channel and integration partners and grew partner-sourced pipeline from 8% to 34% of new business in 3 years.
- Negotiated a reseller agreement with a regional truck dealer group covering 22 locations, now the top partner by deals closed.
- Launched an integration with a fleet maintenance platform, used by 900 joint customers in its first 12 months.
Regional Business Development Lead
May 2018 – Dec 2021
Huron Shore Staffing · Troy, MI
- Opened the Great Lakes region, signing 3 anchor manufacturing clients in 11 months and building a 40-account pipeline.
- Structured a paid pilot with written success criteria for an auto parts supplier that became a 3-year agreement across 6 plants.
- Led 28 RFP responses in a year and raised the shortlist rate from 30% to 52% with a bid/no-bid review.
Market Research Analyst
Jun 2016 – Apr 2018
Belle Isle Analytics · Detroit, MI
- Sized 12 regional B2B markets for clients entering Michigan and Ohio, using public and licensed industry data.
- Built a target list of 300 mid-market manufacturers that a client's sales team converted into 45 first meetings.
Education
Bachelor of Business Administration, Marketing
2012 – 2016
Wayne State University
Skills
Core competencies
- Channel & Integration Partnerships
- Deal Structuring
- New Market Entry
Partnerships
- Partner Tiering
- Joint Business Plans
- Referral Fee Programs
- Co-Selling Playbooks
Deals & Research
- Reseller Agreements
- Pilot Success Criteria
- Opportunity Sizing
- Salesforce Partner Reporting
Certifications
- Certified Strategic Alliance Professional (CSAP) · Association of Strategic Alliance Professionals, 2023
Languages
- English · Native
- Arabic · Professional working proficiency