Sales Development Representative resume example

• Entry level

  Recent communications graduate who spent three years on a university phonathon calling alumni, reaching a 14% pledge rate on cold lists. Completed the HubSpot Inbound Sales certification and built a practice sequence in Apollo aimed at operations managers at logistics firms. Comfortable with rejection, quick to take coaching and ready to hit daily call and email targets from the first week.

• Mid level

  Sales development representative with two years of outbound prospecting into HR and finance leaders at 100 to 1,000 employee companies. Averaged 116% of the monthly held-meeting quota across eight quarters, sourcing pipeline that closed into 23 new logos. Builds multichannel sequences in Outreach, researches accounts in Sales Navigator and keeps Salesforce clean enough for account executives to trust.

• Senior

  Senior SDR and team lead with four years in B2B software, now coaching six reps on call openers, objection handling and account selection. Ranked first of 22 reps for sourced pipeline two years running and helped design the inbound lead routing rules the team still uses. Ready for an Account Executive or SDR Manager role with a defined territory.

• Reporting activity without outcomes

  Fix: Eighty dials a day says little by itself. Pair activity with what it produced: meetings held, show rate, opportunities and pipeline. "Averaged 70 dials and 40 personalized emails a day, booking 18 held meetings a month at 112% of quota" connects effort to results in one line, which is what a sales manager is scanning for.

• Hiding who you sold to

  Fix: Your ideal customer profile tells a manager whether your skills carry over. Name the industry, company size, buyer title and territory for each role. Someone hiring for mid-market fintech wants to know you have reached CFOs at 500-person companies, not only that you hit quota. One line per role is enough.

• Counting booked meetings instead of held ones

  Fix: Booked meetings include no-shows, so a careful reader discounts them. Use the metric your team was measured on, usually held meetings or sales-accepted opportunities, and say which it is. If you tracked show rate or the share of meetings that turned into opportunities, add it. It proves your meetings were real.

• Leaving out the messaging you built

  Fix: If you wrote sequences, tested subject lines, rebuilt a call opener or created a case-study email, say so with the result. "Rewrote a five-step sequence and lifted reply rate from 3% to 7%" shows you think about why buyers respond, which is the skill that gets SDRs promoted.

Match these against the job posting you are applying to: the free resume checker shows which keywords your resume is missing.

• Booked 214 held meetings in 12 months at 118% of quota by pairing morning call blocks with three-touch LinkedIn follow-ups.
• Sourced $1.9M in qualified pipeline from outbound accounts, of which $420K closed within two quarters.
• Lifted cold email reply rate from 3% to 8% by rewriting a five-step sequence around one customer result per touch.
• Cut inbound speed to lead from 4 hours to 11 minutes by setting up Salesforce alerts and a shared call-back rota.
• Researched and tiered 600 target accounts in Sales Navigator and ZoomInfo, giving three AEs a ranked list for the quarter.
• Converted 31% of held meetings into sales-accepted opportunities, the highest rate on a team of 14.
• Revived 45 stalled inbound leads with a re-engagement sequence, turning 9 into opportunities in one month.
• Trained 5 new SDRs on openers and objection handling; all reached full quota by their third month.
• Booked meetings with 12 VP-level buyers from a list of 40 named enterprise accounts during an account-based campaign.
• Logged every call, email and next step in Salesforce, keeping data accuracy above 98% in quarterly CRM audits.

• Match the posting's buyer and sales motion

  Read the posting for segment, buyer title and motion: inbound, outbound or account-based. Move the role and bullets that match to the top, and use their wording for the metric, such as "sales-accepted opportunities" or "held meetings." If they sell to IT leaders and you sold to HR, show the research and sequencing habits that would carry over. Match your SDR resume to a posting

• Write the cover letter like a good cold email

  Keep it short. Open with one sentence on why their product caught your attention, then give your strongest number and the buyer it came from. Close with a clear ask, such as a 20-minute call. An SDR manager may read the letter as a sample of your outreach, so cut every line that would not survive in a prospecting email. Draft an SDR cover letter

• Rehearse a live cold call

  Prepare for a role-play: a cold call to a mock buyer or an email you write on the spot. Research the company's customer, prepare an opener and two discovery questions, and practice handling "just send me an email" and "we already have a tool." Be ready to walk through your numbers month by month and explain a slow month honestly. Practice SDR interview questions

• Turn your activity data into bullets

  Export a year of activity and outcomes from your CRM or engagement tool: dials, emails, connects, meetings held, opportunities and closed pipeline. Pick the three numbers that show the full path from effort to revenue. Then draft bullets that lead with the outcome and name the channel that drove it, so each line reads as proof rather than a duty. Generate SDR resume bullets