Copywriter resume example

• Entry level

  Junior copywriter with a portfolio school certificate and a year of freelance work for local restaurants, a credit union and an e-commerce skincare brand. Writes clear ads, product pages and email sequences, and has paired with two art directors on spec campaigns. Wrote the winning subject line in a client's welcome email test, lifting opens 11%.

• Mid level

  Copywriter with five years at a mid-size agency writing for retail, banking and travel clients across video, social, out-of-home and web. Concepts with art directors from brief to pitch, writes scripts for 15- and 30-second spots, and adapts one idea across a dozen formats. Work has run in four regional markets and earned two local award shortlists.

• Senior

  Senior copywriter and associate creative director who leads the words side of national campaigns. Builds brand voice systems, presents concepts to client marketing leads and mentors three junior writers. Wrote the platform line for a regional bank rebrand that ran three years across TV, branches and digital, and helped win two new retail accounts at pitch.

• Writing your own resume in flat corporate prose

  Fix: Your resume is the first copy a creative director reads from you. Cut filler like "responsible for" and "various projects." Write short, specific lines with a strong verb and a concrete detail. A clever headline in the summary is fine if it is clear. Read the page out loud and cut anything you would cut from a client's ad.

• Showing only one voice

  Fix: Hiring teams want to see that you can shift voice to fit a brand. If every sample and bullet sounds the same, they wonder about your range. Name the voices you have written in, such as playful consumer packaged goods, technical B2B software or calm healthcare, and pick portfolio pieces that prove each one.

• Taking credit for a test you did not run

  Fix: Conversion claims get checked in interviews. Say what you wrote and who ran the test, for example "wrote the winning variant in a 4-version landing page test run by the growth team." Include the lift and the metric. Being precise about your part makes the result more believable, and it shows you understand how testing works.

• Ignoring the constraints you wrote within

  Fix: Character limits, legal review, regulated claims in finance or health, and brand guidelines are part of the craft. If you wrote ads under platform limits, worked with medical-legal-regulatory review, or kept product claims compliant, say so. Regulated industries hire copywriters who can be persuasive and accurate at the same time.

Match these against the job posting you are applying to: the free resume checker shows which keywords your resume is missing.

• Wrote the winning variant in a 4-version landing page test run by the growth team, lifting trial signups 18% over the control.
• Concepted and wrote a 6-spot regional TV and radio campaign for a grocery client that ran for 2 consecutive seasons.
• Rewrote 300 e-commerce product descriptions in a new brand voice, cutting product page returns tagged "not as described" by 22%.
• Named 4 new product lines through rounds of naming exercises, with every name cleared by legal on the first pass.
• Wrote a 7-email welcome series for a skincare brand that raised first-purchase rate among new subscribers from 6% to 9%.
• Partnered with 3 art directors on 14 pitches in a year, writing lead concepts on 5 accounts the agency won.
• Produced 120 paid social ad variants a month within platform character limits, raising average click-through rate by 0.4 points.
• Built a brand voice guide with 40 before-and-after examples that let 6 freelance writers match the brand on their first draft.
• Wrote compliant consumer banking copy for 25 campaigns, passing legal and compliance review with an average of one revision round.
• Adapted one campaign idea into 30 formats, from billboards to app push notifications, keeping message and tone consistent across markets.

• Match your portfolio order to the posting

  A role writing performance ads wants different samples up front than a brand campaign role. Move your closest work to the first slot of your portfolio and the first bullet of your resume. Use the posting's words for formats, such as lifecycle email or out-of-home. Keep both short, so the reader reaches your best piece fast. Tailor your copywriter resume

• Make the cover letter a writing sample

  Treat the cover letter as copy with a goal: get the interview. Open with one sharp line about their brand or a recent campaign. Show one result from your work that matches their need. End with your portfolio link and a clear ask. Keep it short and cut every sentence that does not earn its place. Write a copywriter cover letter

• Prepare to walk through your book

  Most copywriter interviews are portfolio walk-throughs. For each piece, prepare the brief, the problem, the ideas that died and why the final one won. Expect a copy test with a short brief and a tight deadline. Practice explaining feedback you disagreed with and how you handled it with the art director or client. Practice copywriter interview questions

• Tighten every bullet like a headline

  Copywriters get judged on their own resume lines. Run your bullets through a bullet generator to see alternate structures, then rewrite them in your own voice: verb first, the format, the brand type and one result. If a line would bore you in a client's ad, it will bore a creative director too. Sharpen your resume bullets